To sponsor or not to sponsor: sponsored search auctions with organic links and firm dependent click-through rates - Archive ouverte HAL Access content directly
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To sponsor or not to sponsor: sponsored search auctions with organic links and firm dependent click-through rates

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halshs-00632107 , version 1 (13-10-2011)

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  • HAL Id : halshs-00632107 , version 1

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Eric Darmon, Thierry Pénard, Michael A. Arnold. To sponsor or not to sponsor: sponsored search auctions with organic links and firm dependent click-through rates. 38th annual conference of the European Association for Research in Industrial Economics (EARIE), Sep 2011, Stockholm, Sweden. ⟨halshs-00632107⟩
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