This EuroBroadMap working paper provides a coherent and synthetic vision of the analysis conducted in nearly all the work packages of the EuroBroadMap project from the social variation in the representation of Europe perspective. It also tries to benefit an interdisciplinary approach by having recourse to both sociology and disciplinary fields and borrowing inputs from geopolitical science. The theoretical framework used is based on what can be called a paradox: the wish to analyse the mental representations of the world (or a piece of the world: Europe). In order to overcome this paradox, we will analyse deeply how representations are formed at the individual, community or different collective level (nation, world) and the time scales associated to each level.