M-commerce and m-marketing : a research agenda

Christine Gonzalez; Karine Picot-Coupey; Gérard Cliquet

Conference Papers Year : 2012

M-commerce and m-marketing : a research agenda

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1

Christine Gonzalez

Function : Author
PersonId : 1011797
IdHAL : christine-gonzalez
ORCID : 0009-0006-5144-4615
IdRef : 059878207

Centre de recherche en économie et management

CV

Karine Picot-Coupey

Function : Author
PersonId : 10304
IdHAL : karine-picot-coupey
ORCID : 0000-0002-4084-1483
IdRef : 170126714

Centre de recherche en économie et management

Gérard Cliquet

Function : Author
PersonId : 832184

Centre de recherche en économie et management

Keywords

m-commerce m-marketing

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Economics and Finance

Sophie Bernardini : Connect in order to contact the contributor

https://shs.hal.science/halshs-00711740

Submitted on : Monday, June 25, 2012-3:45:01 PM

Last modification on : Wednesday, March 20, 2024-4:44:20 PM

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halshs-00711740 , version 1 (25-06-2012)

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HAL Id : halshs-00711740 , version 1

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Christine Gonzalez, Karine Picot-Coupey, Gérard Cliquet. M-commerce and m-marketing : a research agenda. International marketing trends conference, Jan 2012, Venise, Italy. ⟨halshs-00711740⟩

M-commerce and m-marketing : a research agenda

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