Corporate Social Disclosure in the Franchising Sector: Insights from French Franchisors’ Websites - HAL-SHS - Sciences de l'Homme et de la Société
Journal Articles Journal of Small Business Management Year : 2015

Corporate Social Disclosure in the Franchising Sector: Insights from French Franchisors’ Websites

Abstract

This paper explores corporate social responsibility (CSR) within the franchising sector. More specifically, using regulation theory, stakeholder–agency theory, transaction cost analysis, and literature on plural form, along with an empirical study conducted on the franchising sector in the French market, we find significant and positive relationships between chain size and the extent of corporate social disclosure (CSD) on franchisors’ websites and between the percentage of companyowned units within the chain and the extent of CSD on franchisors’ websites. Moreover, though findings reveal that 86.03 percent of the 136 sampled franchisors communicate about at least one of their CSR activities on their websites, differences in terms of highlighted categories (e.g., environment, human resources, and products) and the extent of available CSR information exist.

Dates and versions

halshs-00734386 , version 1 (21-09-2012)

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Cite

Rozenn Perrigot, Bruno Oxibar, Frédérique Déjean. Corporate Social Disclosure in the Franchising Sector: Insights from French Franchisors’ Websites. Journal of Small Business Management, 2015, 53 (2), pp.321-339. ⟨10.1111/jsbm.12074⟩. ⟨halshs-00734386⟩
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