Opportunistic behaviors in franchise chains: the role of cohesion among franchisees - HAL-SHS - Sciences de l'Homme et de la Société Accéder directement au contenu
Article Dans Une Revue Strategic Management Journal Année : 2011

Opportunistic behaviors in franchise chains: the role of cohesion among franchisees

Résumé

This paper explores social processes between franchisees as a way to control franchisee opportunism. Based on the literature of socio-psychological and interorganizational relationships, we argue that cohesion among franchisees is negatively associated with opportunistic behaviors that are potentially harmful to the whole chain. We use multilevel and multisource data to show that perceptions of cohesion among franchisees relate both to a) how franchisees apply know-how from franchisors (i.e., deviation from chains standards), and b) whether they transfer or withhold information that could be useful to the franchise system (i.e., information withholding). Our results underscore the importance of relationships among franchisees, an underexplored component of franchising

Dates et versions

halshs-00738124 , version 1 (03-10-2012)

Identifiants

Citer

Assâad El Akremi, Mignonac Karim.Mignonac@ut-Capitole.Fr Karim, Rozenn Perrigot. Opportunistic behaviors in franchise chains: the role of cohesion among franchisees. Strategic Management Journal, 2011, 32 (9), pp.930-948. ⟨10.1002/smj.912⟩. ⟨halshs-00738124⟩
101 Consultations
0 Téléchargements

Altmetric

Partager

Gmail Facebook X LinkedIn More