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Conference papers Year : 2012

Brand Loyalty Intention Among Members of a Virtual Brand Community: The Dual Role of Commitment

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halshs-00755823, version 1 (22-11-2012)

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  • HAL Id : halshs-00755823 , version 1

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K. Raies, Marie-Laure Gavard-Perret. Brand Loyalty Intention Among Members of a Virtual Brand Community: The Dual Role of Commitment. Academy of Marketing Science Word Congress AMS, May 2012, New Orleans, United States. ⟨halshs-00755823⟩
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Last update date on 5/12/24
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