The corporate social responsability in the Mena region : challenges and perspectives
Résumé
The importance of Corporate Social Responsibility (CSR) in the Levant is on the rise and can no longer be ignored. Stimulating organizations to think that it is possible for corporate values to be aligned with stakeholder expectations in a way that is socially, environmentally, and economically sustainable is a major challenge. But, Professor Henri SAVALL has began the setting up of an international research network, the "Tetranormalization Observatory" to monitor the impacts of discrepancies and contradictions between the four mains clusters of organizational performance norms (finance and accounting norms, social norms, quality-security-environment, and regulations regarding world trade).