Network Integration Through Franchised and company-Owned Chains: Evidence from French Distribution Networks - HAL Accéder directement au contenu
Article dans une revue Managerial and Decision Economics Année : 2013

Network Integration Through Franchised and company-Owned Chains: Evidence from French Distribution Networks

Résumé

To the best of our knowledge, no previous studies have examined the degree of vertical integration by comparing franchised and company-owned chains. On the basis of recent data from the French distribution networks in retail and services, this paper investigates the determinants of network integration in the French distribution systems. The level of network integration increases from franchised chains to company-owned chains. This paper provides evidence that the level of network integration is positively related to the brand name value and negatively related to the resource constraints and monitoring costs of the upstream firm.
Loading...

Dates et versions

halshs-00795499, version 1 (28-02-2013)

Identifiants

Citer

Magali Chaudey, Muriel Fadairo, Gwennaël Solard. Network Integration Through Franchised and company-Owned Chains: Evidence from French Distribution Networks. Managerial and Decision Economics, 2013, 34 (3-5), pp.195-203. ⟨10.1002/mde.2583⟩. ⟨halshs-00795499⟩
67 Consultations
0 Téléchargements
Dernière date de mise à jour le 20/04/2024
comment ces indicateurs sont-ils produits

Altmetric

Partager

Gmail Facebook Twitter LinkedIn Plus