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Communication dans un congrès Année : 2012

a new affinity measure based on the personality of brands and newspaper/magazine brands: a French perspective

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halshs-00809637, version 1 (09-04-2013)

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  • HAL Id : halshs-00809637 , version 1

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Rita Valette-Florence, Pierre Valette-Florence. a new affinity measure based on the personality of brands and newspaper/magazine brands: a French perspective. Society of Marketing Advances Conference, 2012, Orlando, United States. ⟨halshs-00809637⟩
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Dernière date de mise à jour le 18/05/2024
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