A multi-study investigation of outcomes of franchisees' affective commitment to their franchise organization
Karim Mignonac
(1)
,
Christian Vandenberghe
(2)
,
Rozenn Perrigot
(3)
,
Asâad El Akremi
(1)
,
Olivier Herrbach
(4)
Rozenn Perrigot
- Fonction : Auteur
- PersonId : 179862
- IdHAL : rozenn-perrigot
- ORCID : 0000-0002-2431-0973
- IdRef : 112872425
Résumé
Franchisees' affective organizational commitment refers to the degree to which franchisees experience an emotional attachment to their franchise organization. Using a social exchange theory perspective, this research reports four studies that explore the relationship between franchisee's affective commitment and franchisee outcomes. We found that affective commitment to the franchise organization was positively related to franchisee objective performance (Study 1) and intent to acquire additional units (Study 2), and negatively related to franchisee opportunism (Study 3) and intent to leave the franchise organization, particularly when continuance commitment (i.e., commitment based on the cost associated with membership to the franchise) was low (Study 4). The implications of these findings are discussed.
Domaines
Gestion et managementFormat du dépôt | Notice |
---|---|
Type de dépôt | Article dans une revue |
Titre |
en
A multi-study investigation of outcomes of franchisees' affective commitment to their franchise organization
|
Résumé |
en
Franchisees' affective organizational commitment refers to the degree to which franchisees experience an emotional attachment to their franchise organization. Using a social exchange theory perspective, this research reports four studies that explore the relationship between franchisee's affective commitment and franchisee outcomes. We found that affective commitment to the franchise organization was positively related to franchisee objective performance (Study 1) and intent to acquire additional units (Study 2), and negatively related to franchisee opportunism (Study 3) and intent to leave the franchise organization, particularly when continuance commitment (i.e., commitment based on the cost associated with membership to the franchise) was low (Study 4). The implications of these findings are discussed.
|
Auteur(s) |
Karim Mignonac
1
, Christian Vandenberghe
2
, Rozenn Perrigot
3
, Asâad El Akremi
1
, Olivier Herrbach
4
1
CRM -
Centre de Recherche en Management
( 179623 )
- 2 rue du Doyen Gabriel Marty 31042 Toulouse Cedex
- France
2
HEC Montréal -
HEC Montréal
( 304765 )
- 3000 Chemin de la Côte-Sainte-Catherine, Montréal, QC H3T 2A7
- Canada
3
CREM -
Centre de recherche en économie et management
( 894 )
- 7 place Hoche, BP 86514
35065 RENNES CEDEX
- France
4
IAE -
IAE BORDEAUX
( 227795 )
- France
|
Langue du document |
Anglais
|
Nom de la revue |
|
Vulgarisation |
Non
|
Comité de lecture |
Oui
|
Audience |
Internationale
|
Date de publication |
2013
|
Volume |
39
|
Numéro |
3
|
Page/Identifiant |
461-488
|
Domaine(s) |
|
Projet(s) ANR |
|
Mots-clés |
en
franchise organization, emotional attachment, continuance commitment, franchisee objective performance
|
DOI | 10.1111/etap.12050 |
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