The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands - HAL Access content directly
Conference papers Year : 2011

The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands

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halshs-00862438, version 1 (16-09-2013)

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  • HAL Id : halshs-00862438 , version 1

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F. Magnoni, Pierre Valette-Florence. The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands. actes du1er Colloque International " Luxe et Contrefaçon : Défis, Enjeux et Perspectives ",, Jun 2011, Université Wesford Genève, Switzerland. pp.cd rom et site internet. ⟨halshs-00862438⟩
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