Book Sections
Year : 2013
Anne-Laure Farjaudon : Connect in order to contact the contributor
https://shs.hal.science/halshs-00864748
Submitted on : Monday, September 23, 2013-11:09:46 AM
Last modification on : Friday, March 24, 2023-2:52:57 PM
Dates and versions
Identifiers
- HAL Id : halshs-00864748 , version 1
Cite
Anne-Laure Farjaudon. L'influence de l'évaluation sur le pilotage des marques. Géraldine Michel. Management transversal de la marque, Dunod, pp.235-250, 2013. ⟨halshs-00864748⟩
Collections
25
View
0
Download