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Conference papers Year : 2012

Retailer brand equity : an approach based on store image

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halshs-00867697, version 1 (30-09-2013)

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  • HAL Id : halshs-00867697 , version 1

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Julien Troiville. Retailer brand equity : an approach based on store image. 15ème colloque Etienne Thil sur la distribution, Nov 2012, Lille, France. ⟨halshs-00867697⟩
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Last update date on 5/12/24
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