The search for and identification of routine signals as a contribution to creative competitive intelligence
Résumé
Innovation has become very important for companies, notably for their competitiveness. In this context, I focus on creative competitive intelligence and its potential contribution. I have considered that the aims of creative competitive intelligence are to identify innovation opportunity signals for organizations and to supply relevant information for creative workers (designers, stylists, architects, landscape architects, artists, craftsmen, R&D engineers etc.). With this in mind, I proposed to look for routine signals that indicate repetition in product design. The experimentation focuses on two cases of innovation bearing on the design of home video game controllers. I have verified whether several people can recognize routine signals linked to the design of these video game controllers.
Origine :
Fichiers produits par l'(les) auteur(s)
Loading...