The impact of development of customer online banking skills on customer adviser skills
Résumé
The object of this article is the development of customer banking skills as a result of using online banking and its impact on the competence of customer advisers in face-to-face customer contacts. We focus on the use of software applications by customer advisers (CA) during customer contacts. The main results show that online banking enables customers to develop a range of banking skills. In order to deliver the service required by the context, advisers select the required competences according to the level of expertise of their customers.
Domaines
PsychologieOrigine | Fichiers produits par l'(les) auteur(s) |
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