Mandatory labels, taxes and market forces: An empirical evaluation of fat policies
Olivier Allais
- Fonction : Auteur
- PersonId : 1240980
- IdHAL : olivier-allais
- ORCID : 0000-0002-4849-5255
Fabrice Etilé
- Fonction : Auteur
- PersonId : 173760
- IdHAL : fabrice-etile
- ORCID : 0000-0003-3388-5848
- IdRef : 119434245
Sébastien Lecocq
- Fonction : Auteur
- PersonId : 747726
- IdHAL : sebastien-lecocq
- ORCID : 0000-0001-6578-5636
- IdRef : 059356456
Résumé
The public-health community views mandatory Front-of-Pack (FOP) nutrition labels and nutritional taxes as promising tools to control the growth of food-related chronic diseases. This paper uses household scanner data to propose an ex-ante evaluation and comparison of these two policy options for the fromage blanc and dessert yogurt market. In most markets, labelling is voluntary and firms display fat labels only on the FOP of low-fat products to target consumers who do not want to eat fat. We here separately identify consumer preferences for fat and for FOP fat labels by exploiting an exogenous difference in legal labelling requirements between these two product categories. Estimates of demand curves are combined with a supply model of oligopolistic price competition to simulate policies. We find that a feasible ad valorem fat tax dominates a mandatory FOP-label policy from an economic perspective, but both are equally effective in reducing average fat purchases.
Domaines
Economies et financesFormat du dépôt | Notice |
---|---|
Type de dépôt | Article dans une revue |
Résumé |
en
The public-health community views mandatory Front-of-Pack (FOP) nutrition labels and nutritional taxes as promising tools to control the growth of food-related chronic diseases. This paper uses household scanner data to propose an ex-ante evaluation and comparison of these two policy options for the fromage blanc and dessert yogurt market. In most markets, labelling is voluntary and firms display fat labels only on the FOP of low-fat products to target consumers who do not want to eat fat. We here separately identify consumer preferences for fat and for FOP fat labels by exploiting an exogenous difference in legal labelling requirements between these two product categories. Estimates of demand curves are combined with a supply model of oligopolistic price competition to simulate policies. We find that a feasible ad valorem fat tax dominates a mandatory FOP-label policy from an economic perspective, but both are equally effective in reducing average fat purchases.
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Titre |
en
Mandatory labels, taxes and market forces: An empirical evaluation of fat policies
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Auteur(s) |
Olivier Allais
1
, Fabrice Etilé
2, 3, 1
, Sébastien Lecocq
1
1
ALISS -
Alimentation et sciences sociales
( 90563 )
- 65 boulevard de Brandebourg 94205 Ivry sur Seine
- France
2
PSE -
Paris-Jourdan Sciences Economiques
( 139754 )
- 48 boulevard Jourdan 75014 Paris
- France
3
PSE -
Paris School of Economics
( 301309 )
- 48 boulevard Jourdan 75014 Paris
- France
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Page/Identifiant |
27–44
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Comité de lecture |
Oui
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Audience |
Internationale
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Date de publication |
2015-09
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Volume |
43
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Nom de la revue |
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Vulgarisation |
Non
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Langue du document |
Anglais
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Public visé |
Scientifique
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Sous-type de document pour les Articles |
Research article
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Version du document |
version éditeur
|
Mots-clés (JEL) |
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Domaine(s) |
|
Financement |
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Voir aussi |
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Mots-clés |
en
Differentiated products, Mandatory fat-content label, Ad valorem tax, Quasi-natural experiment, Firm strategic pricing
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DOI | 10.1016/j.jhealeco.2015.06.003 |
ProdINRA | 331511 |
UT key WOS | 000363078600003 |
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