From a hint of perfume to a sip of whisky: the recombination of knowledge from fragrance to spirits industry
Résumé
The aim of this paper is to build, discuss and enrich a framework to examine the knowledge recombination process from an industry to another with the specific case of " Comte de Grasse Whisky ". The " Comte de Grasse Whisky " is a company that has set up an artisanal distillery in Provence (Grasse), South of France to develop a range of high-end spirits which production process derive from the well-known fragrance industry and savoir-faire of Grasse. The development of the Premium Whisky new market niche is a result of exaptation from the fragrance industry-in which numerous innovations are developed in the distillery process-to the spirits industry, in which only automating of the production has been observed. In order to operationalize this exaptation process, we mobilise the literature in knowledge management and innovation studies. Combining prior research on appropriate codification degree, exaptation and innovation through tradition, we develop a theoretical framework aimed at operationalizing the exaptation process, and identify the underlying challenges in this reinterpretation of knowledge.
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