Marketing for Tourism and Hospitality - HAL Accéder directement au contenu
Ouvrages Année : 2019

Marketing for Tourism and Hospitality

Résumé

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.
Loading...
Fichier non déposé

Dates et versions

halshs-01957604, version 1 (17-12-2018)

Identifiants

  • HAL Id : halshs-01957604 , version 1

Citer

Alan Fyall, Patrick Legoherel, Isabelle Frochot, Wang Youcheng. Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences, 1st Edition. Routledge, 2019. ⟨halshs-01957604⟩
138 Consultations
0 Téléchargements
Dernière date de mise à jour le 21/04/2024
comment ces indicateurs sont-ils produits

Partager

Gmail Facebook Twitter LinkedIn Plus