Marketing du point de vente - Archive ouverte HAL Access content directly
Book Sections Year : 2018

Marketing du point de vente

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halshs-02023764 , version 1 (18-02-2019)

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  • HAL Id : halshs-02023764 , version 1

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Dany Vyt, Karine Picot-Coupey, Julien Troiville. Marketing du point de vente. Retailing, Dunod, pp.187-210, 2018, 9782100778232. ⟨halshs-02023764⟩
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