Chapitre D'ouvrage Année : 2016

From marketing to ‘market-things’ and ‘market-ITing’: Accounting for technicized and digitalized consumption

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Dates et versions

halshs-02120208 , version 1 (05-05-2019)

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  • HAL Id : halshs-02120208 , version 1

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Jan Smolinski, Jean-Sébastien Vayre. From marketing to ‘market-things’ and ‘market-ITing’: Accounting for technicized and digitalized consumption. A Research Agenda for Management and Organization Studies, Edward Edgar Publishing, 2016, 978 1 78471 701 8. ⟨halshs-02120208⟩
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