Conference Papers
Year : 2019
LAB IAE : Connect in order to contact the contributor
https://shs.hal.science/halshs-02156040
Submitted on : Friday, June 14, 2019-9:56:49 AM
Last modification on : Wednesday, September 28, 2022-4:18:27 PM
Dates and versions
Identifiers
- HAL Id : halshs-02156040 , version 1
Cite
Jean-Loup Richet. Dynamics of Marketing Capabilities in Advertising Fraud Platforms: An Exploration of Cybercriminal Communities. Theory & Practice in Marketing (TPM), 2019, New York, United States. ⟨halshs-02156040⟩
Collections
25
View
0
Download