The brand manager’s challenges in the digital era - Archive ouverte HAL Access content directly
Conference Papers Year :

The brand manager’s challenges in the digital era

Isabelle Aimé
  • Function : Author
Not file

Dates and versions

halshs-02279329 , version 1 (05-09-2019)

Identifiers

  • HAL Id : halshs-02279329 , version 1

Cite

Fabienne Berger-Remy, Marie-Eve Laporte, Isabelle Aimé. The brand manager’s challenges in the digital era. 7th International Research Meeting in Business and Management (IRMBAM-2016), 2016, Nice, France. ⟨halshs-02279329⟩
25 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More