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The brand manager’s challenges in the digital era

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Isabelle Aimé
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halshs-02279329 , version 1 (05-09-2019)

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  • HAL Id : halshs-02279329 , version 1

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Fabienne Berger-Remy, Marie-Eve Laporte, Isabelle Aimé. The brand manager’s challenges in the digital era. 7th International Research Meeting in Business and Management (IRMBAM-2016), 2016, Nice, France. ⟨halshs-02279329⟩
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