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https://shs.hal.science/halshs-02279329
Submitted on : Thursday, September 5, 2019-11:16:11 AM
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- HAL Id : halshs-02279329 , version 1
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Fabienne Berger-Remy, Marie-Eve Laporte, Isabelle Aimé. The brand manager’s challenges in the digital era. 7th International Research Meeting in Business and Management (IRMBAM-2016), 2016, Nice, France. ⟨halshs-02279329⟩
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