This work aims to provide a sociological analysis of the ways in which control over the press has evolved in Morocco, primarily since the 1990s. It demonstrates how a twofold transformation occurred to replace the direct and repressive methods of control employed in the post-independence period (1956) and right through to the early 1990s. First there was investment by non-partisan entrepreneurs in the media sector, developing their economic control of the press. As in other countries, economic instruments have been used to restructure the press landscape. Secondly, the context evolved and there was less visible use of the legal tools available to those in power. The dominant stakeholders have adapted to the changes that have taken place in media since the early 1990s (internationalization, digitization, etc.) in order to maintain their hold over the sector, and minimize internal and external criticism.