Structural analysis of the development of the Iranian tourism market employing a MICMAC approach: a new long-range planning method to attract the ASEAN international tourist market - HAL-SHS - Sciences de l'Homme et de la Société Accéder directement au contenu
Article Dans Une Revue Journal of Hospitality and Tourism Insights Année : 2020

Structural analysis of the development of the Iranian tourism market employing a MICMAC approach: a new long-range planning method to attract the ASEAN international tourist market

Analyse structurelle du développement du marché touristique iranien à l'aide d'une approche MICMAC : une nouvelle méthode de planification à long terme pour atteindre le marché touristique international de l'ANASE

Résumé

Purpose: Tourism development is an unquestionable part of national growth policy. This study aims to introduce an integrated method employing MICMAC analysis for understanding the key strategic variables of the tourism development system. Design/methodology/approach: MICMAC was used to determine the classification of variables and is based on a structural analysis technique to structure ideas to deal with complex decision-making and help planners and policymakers to apply future-based strategies. Findings: This analysis was based on a cross-impact matrix and serves to determine which development variables are the most impactful in developing Southeast Asian tourism to Iran. The results showed that among 43 variables, 10 have great potential as key variables in the future of Iran’s tourism development. Originality/value: In sum, the present study indicates that identifying key factors that influence the supply side of Iran’s tourism system is worthwhile. Consequently, the findings show how these key factors can play a vital role in long-range economic sustainability for Iran’s tourism sector and lead to the development of Iran’s tourism market to enhance globally its competitiveness as a destination to attract international ASEAN tourists.

Dates et versions

halshs-02951844 , version 1 (29-09-2020)

Identifiants

Citer

Mohammad Nematpour, Masood Khodadadi, Nasser Rezaei, Sarasadat Makian. Structural analysis of the development of the Iranian tourism market employing a MICMAC approach: a new long-range planning method to attract the ASEAN international tourist market. Journal of Hospitality and Tourism Insights, 2020, ahead-of-print (ahead-of-print), ⟨10.1108/JHTI-04-2020-0053⟩. ⟨halshs-02951844⟩
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