Don’t Downsize This! Social Reactions to Mass Dismissals on Twitter - HAL-SHS - Sciences de l'Homme et de la Société Accéder directement au contenu
Article Dans Une Revue IZA Discussion Papers Année : 2020

Don’t Downsize This! Social Reactions to Mass Dismissals on Twitter

Résumé

"We study the reactions to job destructions on Twitter. We use information on large-scale job-destruction and job-creation events announced in the United Kingdom over the period 2013-2018. We match it with data collected on Twitter regarding the number and sentiments of the tweets posted around the time of the announcement and involving the company name. We show that job-destruction announcements immediately elicit numerous and strongly negative reactions. On the day of the announcement, the number of tweets and first-level replies sharply increases as does the negativity of the sentiments of the posted tweets. These reactions are systematically more important than reactions to job creations. We also show that they trigger significant losses in the market value of the downsizing firms. Our findings suggest that job destructions generate reputational costs for firms to the extent that they induce a strong negative buzz involving the company name."
Fichier non déposé

Dates et versions

halshs-03012930 , version 1 (18-11-2020)

Identifiants

  • HAL Id : halshs-03012930 , version 1

Citer

Andrea Bassanini, Eve Caroli, Bruno Chaves Ferreira, Antoine Reberioux. Don’t Downsize This! Social Reactions to Mass Dismissals on Twitter. IZA Discussion Papers, 2020, 13840, pp.2-44. ⟨halshs-03012930⟩
114 Consultations
0 Téléchargements

Partager

Gmail Facebook X LinkedIn More