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Chapitre d'ouvrage Année : 2021

Cultural challenges and quality management practices of a German multinational in Brazil

Résumé

This chapter focuses on the transfer of quality management in a cross-cultural context, with a specific focus on quality management in Germany and Brazil. The authors analyse a major critical incident in the Brazilian subsidiary of a German multinational, using a multi-level perspective. They develop possible solutions for overcoming cultural challenges in German-Brazilian collaboration.
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Dates et versions

halshs-03083466, version 1 (19-12-2020)

Identifiants

  • HAL Id : halshs-03083466 , version 1

Citer

Madeleine Bausch, Christoph Barmeyer, Ulrike Mayrhofer. Cultural challenges and quality management practices of a German multinational in Brazil. Bruno Amann & Jacques Jaussaud. Cross-cultural challenges in international management, Routledge, p. 74-93, 2021. ⟨halshs-03083466⟩
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Dernière date de mise à jour le 07/04/2024
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