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Chapitre d'ouvrage Année : 2021

ATOM, an Italian SME developing in Brazil

Résumé

The Italian family-owned company ATOM is a leading supplier of cutting systems for leather, soft and semi-rigid materials. The development of this small- and medium-sized enterprise (SME) has been marked by continuous innovation and internationalization, driven by a strong customer orientation. ATOM group - with four production units and ten sales subsidiaries worldwide - is a small company that has evolved in a way to be comparable with large multinationals. The group has achieved sustainable growth over the past few decades, mainly because of its development in emerging markets. The case-study focuses on the company's entry into the Brazilian market.
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Dates et versions

halshs-03293163, version 1 (20-07-2021)

Identifiants

  • HAL Id : halshs-03293163 , version 1

Citer

Giovanna Magnani, Ulrike Mayrhofer, Antonella Zucchella. ATOM, an Italian SME developing in Brazil. S. T. Cavusgil, P. N. Ghauri & L. A. Liu (eds.). Doing business in emerging markets, Sage, pp.169-177, 2021. ⟨halshs-03293163⟩
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Dernière date de mise à jour le 28/04/2024
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