Market entry strategies of Hyundai, Toyota and Volkswagen in the Czech Republic
Résumé
The Czech Republic has a strong automotive tradition and is highly integrated into the European automotive value chain. The country offers a qualified labour force, developed infrastructure and innovation capacities. The automotive industry is a key sector for the Czech economy, employing 150,000 people and accounting for 9% of the GDP (Gross Domestic Product). The Czech automotive industry is marked by the presence of three major car manufacturers: Hyundai, Toyota and Volkswagen. This case study illustrates the topic of market entry strategies, and namely the choice of location and market entry modes.
Domaines
Gestion et management
Loading...