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Chapitre d'ouvrage Année : 2022

Market entry strategies of Hyundai, Toyota and Volkswagen in the Czech Republic

Résumé

The Czech Republic has a strong automotive tradition and is highly integrated into the European automotive value chain. The country offers a qualified labour force, developed infrastructure and innovation capacities. The automotive industry is a key sector for the Czech economy, employing 150,000 people and accounting for 9% of the GDP (Gross Domestic Product). The Czech automotive industry is marked by the presence of three major car manufacturers: Hyundai, Toyota and Volkswagen. This case study illustrates the topic of market entry strategies, and namely the choice of location and market entry modes.
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Dates et versions

halshs-03869847, version 1 (24-11-2022)

Identifiants

  • HAL Id : halshs-03869847 , version 1

Citer

Hana Machková, Ulrike Mayrhofer. Market entry strategies of Hyundai, Toyota and Volkswagen in the Czech Republic. Pervez Ghauri and Philip Cateora. International Marketing, 5th edition, McGraw Hill, pp.460-463, 2022. ⟨halshs-03869847⟩
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Dernière date de mise à jour le 07/04/2024
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