Limiting urban sprawl has been a key challenge for European metropolises for several years. It aims to both structure periurban living and manage periurban mobilities through sustainable policies. The presence of a railway station in periurban areas is at the hearth of territorial strategies. It concerns three types of stakeholders: public and private stakeholders, and individuals. This paper explores the strategy of one of them: the French real estate professionals. It shows that these agents include the principles of territorial sustainable challenges in their promotion marketing to some degree. They are aware that a railway station provides a useful asset to highlight the residential attractiveness of a periurban area. However, they adopt a cautious strategy since the station may be considered as a source of nuisance by future buyers.