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Article dans une revue Journal of Business Research Année : 2022

Public complaining: A blessing in disguise? Educational calling as a benevolent process that gives consumers voice on brands’ social media

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halshs-03919282, version 1 (02-01-2023)

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Iris Siret, William Sabadie. Public complaining: A blessing in disguise? Educational calling as a benevolent process that gives consumers voice on brands’ social media. Journal of Business Research, 2022, 150, pp.476-490. ⟨10.1016/j.jbusres.2022.05.084⟩. ⟨halshs-03919282⟩
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