Public complaining: A blessing in disguise? Educational calling as a benevolent process that gives consumers voice on brands’ social media
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Business administration| Origin | Files produced by the author(s) |
|---|
Journal Articles
Journal of Business Research
Year : 2022
Accord Elsevier CCSD : Connect in order to contact the contributor
https://shs.hal.science/halshs-03919282
Submitted on : Monday, July 22, 2024-12:30:11 PM
Last modification on : Wednesday, September 4, 2024-5:34:06 PM
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- HAL Id : halshs-03919282 , version 1
- DOI : 10.1016/j.jbusres.2022.05.084
- PII : S0148-2963(22)00529-X
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Iris Siret, William Sabadie. Public complaining: A blessing in disguise? Educational calling as a benevolent process that gives consumers voice on brands’ social media. Journal of Business Research, 2022, 150, pp.476-490. ⟨10.1016/j.jbusres.2022.05.084⟩. ⟨halshs-03919282⟩
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