Die digitale Hashtag-Kampagne rund um #CoronaEltern und #CoronaElternRechnenAb: Twitter-Positionierungspraktiken in der Pandemie - HAL Accéder directement au contenu
Article dans une revue Journal für Medienlinguistik Année : 2023

Die digitale Hashtag-Kampagne rund um #CoronaEltern und #CoronaElternRechnenAb: Twitter-Positionierungspraktiken in der Pandemie

Résumé

As kindergartens and schools closed down during the first wave of the COVID-19 pandemic in Germany, two hashtags emerged on Twitter: #CoronaEltern (#CoronaParents) and #CoronaEltern-RechnenAb (#CoronaParentsDocumentTheCosts). In this paper, we examine the positioning practices around both hashtags as expressions of "digital activism" (Joyce 2010: VIII). One characteristic of the hashtag campaign is that political demands are hardly ever made directly. Rather, the participants resort to five main linguistic patterns: (1) they address different target groups; (2) they refer to different protagonists; (3) in the subcorpus #CoronaEltern specifically, they constitute themselves as a collective through (4) the recurring use of first-person narratives; (5) and generalization and typification. Our findings show that #CoronaParents are not just parents in times of a pandemic: #CoronaParents are only those who see themselves as such, participating in an evolving, at times misunderstood community.
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Dates et versions

halshs-04034600, version 1 (17-03-2023)

Licence

Paternité - CC BY 4.0

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Naomi Truan, Friederike Fischer. Die digitale Hashtag-Kampagne rund um #CoronaEltern und #CoronaElternRechnenAb: Twitter-Positionierungspraktiken in der Pandemie. Journal für Medienlinguistik, 2023, 5, pp.1 - 33. ⟨10.21248/jfml.2023.48⟩. ⟨halshs-04034600⟩
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