Toward a luxury restaurant renewal: Antecedents and consequences of digitalized gastronomy experiences - HAL-SHS - Sciences de l'Homme et de la Société
Article Dans Une Revue Journal of Business Research Année : 2022

Toward a luxury restaurant renewal: Antecedents and consequences of digitalized gastronomy experiences

Résumé

Like many other activities, luxury gastronomy has been affected by the COVID-19 pandemic. To maintain a certain level of turnover, luxury restaurants had to innovate by digitalizing their offer, that is, delivering a customer journey that encompasses digital and physical consumer experiences. Based on the two approaches to customer experience (dimension-and stageoriented), the aim of this research is to propose and test a model of the digitalized gastronomy experience that includes its antecedents and consequences. A qualitative study (Study 1), involving 15 restaurant chefs and experts, defines the digitalized gastronomy experience and identifies the dimensions and customer journey stages associated with that experience. A quantitative study (Study 2) of 217 French consumers of luxury gastronomy validates the proposed conceptualization, its antecedents (website elements and psychological variables), and its consequences (purchase intentions). We also confirm the role of involvement in gastronomy as a contingent variable.
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halshs-04159574 , version 1 (17-07-2023)

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Florence Jeannot, Maud Dampérat, Marielle Salvador, Mariem El Euch Maalej, Eline Jongmans. Toward a luxury restaurant renewal: Antecedents and consequences of digitalized gastronomy experiences. Journal of Business Research, 2022, 146, pp.518-539. ⟨10.1016/j.jbusres.2022.03.092⟩. ⟨halshs-04159574⟩
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