Would you like some coffee with your sugar? A natural field experiment on the efficiency and acceptability of setting zero sugars as a default in coffee-vending machines - HAL-SHS - Sciences de l'Homme et de la Société
Article Dans Une Revue Comprehensive Results in Social Psychology Année : 2023

Would you like some coffee with your sugar? A natural field experiment on the efficiency and acceptability of setting zero sugars as a default in coffee-vending machines

Résumé

This paper aims to replicate the effect of a nudge on behavior (efficiency) and acceptability in a natural field experiment. The nudge in our study consists in setting zero sugars as the default level of sugar in hot drinks–vending machines in a French university. We compared Campus A (default option set to 0 sugars) to Campus B (default option set to 3 sugars). We measured the efficiency of this default option by observing the level of sugar actually chosen by the participants, and we measured acceptability through a questionnaire. We hypothesized a high level of efficiency for the nudge and a higher acceptability in Campus A (default option set to 0 sugars) compared to Campus B (default option set to 3 sugars). Our results show that participants with the default option set to zero sugars (Campus A) consumed less sugar than those with the default option set to 3 sugars (Campus B). We also found a high level of acceptability on both campuses, though with no difference between Campus A (where the nudge was implemented) and Campus B (where a future nudge would be implemented). The discussion addresses the applied perspectives and ethical implications of these results.
Fichier principal
Vignette du fichier
Priolo et al, accepted version.pdf (809.75 Ko) Télécharger le fichier
Origine Fichiers produits par l'(les) auteur(s)
Licence

Dates et versions

halshs-04160334 , version 1 (12-07-2023)

Licence

Identifiants

Citer

Daniel Priolo, Isabelle Milhabet, Marilena Bertolino, Tom Juille, Dorian Jullien, et al.. Would you like some coffee with your sugar? A natural field experiment on the efficiency and acceptability of setting zero sugars as a default in coffee-vending machines. Comprehensive Results in Social Psychology, 2023, https://www.tandfonline.com/journals/rrsp20, 7 (1-2), pp.25-41. ⟨10.1080/23743603.2023.2214964⟩. ⟨halshs-04160334⟩
93 Consultations
51 Téléchargements

Altmetric

Partager

More