In Europe, small and medium-sized cities (SMSCs) face significant challenges related to climate change and environmental degradation. In France, recent governmental measures have sought to accelerate the ecological transition (ET) across its national territory, aiming to meet carbon reduction targets and preserve biodiversity. Since the pandemic, SMSCs have been at the forefront of this ET policy, benefiting from support programmes designed to revitalise neglected city centres. However, several studies have already highlighted that, despite being ``tailored'' to the specificities of each beneficiary city, these programmes are largely inspired by metropolitan models focused on economic growth and territorial competitiveness. This article aims to highlight that the ET directives applied to SMSCs also derive from practices in larger cities, embodying an ``institutionalised'' conception of ecology as part of broader attractiveness strategies. An investigation conducted in 2021 in Rochefort (France) demonstrates that ET policies are often utilised as tools for enhancing territorial attractiveness, akin to promoting city tourism and industrial development. Using a mixed-method approach that includes semi-structured interviews and mapping workshops, we will analyse the representations and aspirations of inhabitants regarding the future of their living environment. This will help them envision an ecologically sustainable and socially viable trajectory for their city and ascertain whether it differs from ET policies. The objective of this research is to identify alternative action levers beyond national directives for SMSCs concerning ET, distinguishing them by their unique trajectories, thus revealing other comparative advantages, notably their size and scale as primary ecological indicators.