Management of multiple business networks of the MNEs
Résumé
Latest advances in network literature outline the growing interdependencies across multiple business networks of the MNE operating in the globalized marketplace. Prior studies mostly adopt the local network perspective. The present study is driven by the complexity of the multiple business network context: the type of network actors and the nature of their cross-border interdependencies. We also seek to empirically explore how the MNE leverages multiple network connectivity to pursue its business development. The empirical study is based on three case studies, based on 34 interviews conducted with managers from both the HQ and the foreign subsidiaries. The findings provide novel insights about the nature of cross-country interdependencies within the international customer network of the MNEs, suggest a nuanced perspective of local embeddedness and expand the conceptualization of multiple embeddedness patterns.
