Communication Dans Un Congrès Année : 2025

When the producer behind the food matters: governance disclosure influences purchase intentions through human presence

Sonia Capelli

Résumé

Agricultural cooperatives play a key role in the food industry, yet consumer perception of their governance is underexplored. Three experiments reveal that a farmer-owned co-op label boosts purchase intentions by creating a sense of helping producers and humanizing the product, with stronger effects for smaller co-ops.

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Dates et versions

halshs-05422181 , version 1 (17-12-2025)

Identifiants

  • HAL Id : halshs-05422181 , version 1

Citer

Carolina Werle, Sonia Capelli. When the producer behind the food matters: governance disclosure influences purchase intentions through human presence. LA ACR conference, ACR, Jun 2025, Sao Paulo, Brazil. ⟨halshs-05422181⟩

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