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Communication Dans Un Congrès Proceedings of the 13th International Conference on Research in the Distributive Trades at School of Economics and Management Année : 2005

The internationalization of the French franchising chains in the retailing sector

Résumé

Franchising business is more and more international whatever the chain origin. Among the most worldwide chains, McDonald's: 30000 restaurants in 119 countries serving 47 million customers each day... This internationalization phenomenon is also particularly important too in the French franchising context: about half of the chains are internationalized. The purpose of this paper is to study the internationalization of French franchising chains dealing in the retailing sector and its determinants. A description of the French franchising business is made before focusing on the international franchising literature. The empirical work is composed of a descriptive analysis of the French chain internationalization and then, logistic regression
models implemented on 162 franchising chains allow to highlight some determinants of the
internationalization.
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Dates et versions

halshs-00010411 , version 1 (24-04-2006)

Identifiants

  • HAL Id : halshs-00010411 , version 1

Citer

Rozenn Perrigot. The internationalization of the French franchising chains in the retailing sector. Proceedings of the 13th International Conference on Research in the Distributive Trades at School of Economics and Management, Jun 2005, pp.15. ⟨halshs-00010411⟩
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