Plain packaging and public health: the case of tobacco
Karine Gallopel
(1)
,
Patrick Gabriel
(2)
,
Marine Le Gall-Ely
(3)
,
Sophie Rieunier
(4)
,
Bertrand Urien
(2)
Karine Gallopel
- Fonction : Auteur
- PersonId : 11795
- IdHAL : karine-gallopel-morvan
- ORCID : 0000-0003-0152-4079
- IdRef : 125335903
Patrick Gabriel
- Fonction : Auteur
- PersonId : 173570
- IdHAL : patrick-gabriel
- ORCID : 0000-0001-6123-727X
- IdRef : 172026326
Marine Le Gall-Ely
- Fonction : Auteur
- PersonId : 880067
Sophie Rieunier
- Fonction : Auteur
- PersonId : 745165
- IdHAL : sophie-rieunier
- IdRef : 06098919X
Bertrand Urien
- Fonction : Auteur
- PersonId : 745985
- IdHAL : bertrand-urien
- ORCID : 0000-0001-8620-751X
Résumé
Since the tobacco industry has been stripped of most of its marketing mix, the cigarette package has become an increasingly important advertising tool. However, plain packaging could make it less attractive (by removing design elements such as logos and colors, leaving only the brand name in a standardized typeface and size). To investigate the impact of the plain pack, a qualitative study based on 6 focus groupswas conductedwith 50 French individuals aged between 15 and 45. Its findings suggest that plain packaging significantly reduces the pack's appeal and benefits public health policies if combined with pictorial warnings on both sides and if the color of the plain pack is carefully chosen.
Domaines
Economies et financesFormat du dépôt | Notice |
---|---|
Type de dépôt | Article dans une revue |
Titre |
en
Plain packaging and public health: the case of tobacco
|
Résumé |
en
Since the tobacco industry has been stripped of most of its marketing mix, the cigarette package has become an increasingly important advertising tool. However, plain packaging could make it less attractive (by removing design elements such as logos and colors, leaving only the brand name in a standardized typeface and size). To investigate the impact of the plain pack, a qualitative study based on 6 focus groupswas conductedwith 50 French individuals aged between 15 and 45. Its findings suggest that plain packaging significantly reduces the pack's appeal and benefits public health policies if combined with pictorial warnings on both sides and if the color of the plain pack is carefully chosen.
|
Auteur(s) |
Karine Gallopel
1
, Patrick Gabriel
2
, Marine Le Gall-Ely
3
, Sophie Rieunier
4
, Bertrand Urien
2
1
CREM -
Centre de recherche en économie et management
( 894 )
- 7 place Hoche, BP 86514
35065 RENNES CEDEX
- France
2
ICI -
Laboratoire Information, Coordination, Incitations
( 10889 )
- 12 rue de Kergoat CS 93837 29238 Brest cedex 3
- France
3
IREA -
Institut de Recherche sur les Entreprises et les Administrations
( 185331 )
- Faculté de Droit, des Sciences Economiques et de Gestion (DSEG) 1, rue de la Loi 56017 VANNES CEDEX
- France
4
GREGOR -
Groupe de Recherche en Gestion des Organisations
( 43255 )
- 8 bis rue de la Croix Jarry - 75013 Paris
- France
|
Numéro |
1
|
Page/Identifiant |
133-136
|
Comité de lecture |
Oui
|
Vulgarisation |
Non
|
Langue du document |
Anglais
|
Nom de la revue |
|
Audience |
Internationale
|
Date de publication |
2013
|
Volume |
66
|
Domaine(s) |
|
Mots-clés |
en
Social marketing, tobacco, plain packaging, color
|
DOI | 10.1016/j.jbusres.2012.09.004 |
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