Generation Y'S representations of who they are and how they give
Christine Gonzalez
- Fonction : Auteur
- PersonId : 1011797
- IdHAL : christine-gonzalez
- ORCID : 0009-0006-5144-4615
- IdRef : 059878207
Marine Le Gall-Ely
- Fonction : Auteur
- PersonId : 880067
Caroline Urbain
- Fonction : Auteur
- PersonId : 1001469
- IdRef : 11185993X
Résumé
This research, based on the free association method and conducted in France among 276 young adults born between 1979 and 1991 (financially autonomous), shed light on the complex representations Generation Y has of itself and of giving behaviors, offering cues for charities and associative organizations to renew their potential donators.
Domaines
Gestion et managementFormat du dépôt | Notice |
---|---|
Type de dépôt | Article dans une revue |
Titre |
en
Generation Y'S representations of who they are and how they give
|
Résumé |
en
This research, based on the free association method and conducted in France among 276 young adults born between 1979 and 1991 (financially autonomous), shed light on the complex representations Generation Y has of itself and of giving behaviors, offering cues for charities and associative organizations to renew their potential donators.
|
Auteur(s) |
Christine Gonzalez
1
, Marine Le Gall-Ely
2
, Caroline Urbain
3
1
CREM -
Centre de recherche en économie et management
( 894 )
- 7 place Hoche, BP 86514
35065 RENNES CEDEX
- France
2
IREA -
Institut de Recherche sur les Entreprises et les Administrations
( 185331 )
- Faculté de Droit, des Sciences Economiques et de Gestion (DSEG) 1, rue de la Loi 56017 VANNES CEDEX
- France
3
LEMNA -
Laboratoire d'économie et de management de Nantes Atlantique
( 95496 )
- Chemin de la Censive du Tertre - Bâtiment Erdre - BP 52231 - 44322 NANTES Cedex 3 - FRANCE
- France
|
Langue du document |
Anglais
|
Nom de la revue |
|
Vulgarisation |
Non
|
Comité de lecture |
Oui
|
Audience |
Internationale
|
Date de publication |
2011
|
Volume |
38
|
Page/Identifiant |
673
|
Domaine(s) |
|
Projet(s) ANR |
|
Mots-clés |
en
Generation Y, donation, gift, social representations
|
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