Financial performance of store-within-store strategy in the french fashion industry - Archive ouverte HAL Access content directly
Conference Papers Year : 2013
Not file

Dates and versions

halshs-00880648 , version 1 (06-11-2013)

Identifiers

  • HAL Id : halshs-00880648 , version 1

Cite

Paul Amadieu, Karine Picot-Coupey, Jean-Laurent Viviani. Financial performance of store-within-store strategy in the french fashion industry. 2013 American Marketing Association (AMA) summer marketing educators conference, Aug 2013, Boston, United States. pp.427-437. ⟨halshs-00880648⟩
115 View
0 Download

Share

Gmail Facebook Twitter LinkedIn More