Conference Papers
Year : 2014
Widiane Ferchakhi : Connect in order to contact the contributor
https://shs.hal.science/halshs-01074089
Submitted on : Sunday, October 12, 2014-7:30:18 PM
Last modification on : Wednesday, April 24, 2024-3:22:22 PM
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- HAL Id : halshs-01074089 , version 1
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Widiane Ferchakhi, Jean-Jack Cegarra. Générique vs princeps : perception du risque de la substitution. 3 ème Journée AFM Internationale du Marketing Santé, Jun 2014, Rennes, France. pp.13. ⟨halshs-01074089⟩
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