Revising the definition of research and development in the light of the specificities of services
Résumé
Research and Development (R&D) is underestimated in services. This article combines deductive and inductive approaches in order to formulate a new definition of R&D. However, the proposed revision does not fundamentally alter the structure of the current definition. The OECD definition is only marginally amended by making explicit certain implicit or insufficiently highlighted characteristics, in particular the importance of the social sciences and humanities and of design and development or organisational engineering, the composite nature of projects, etc. Our objective, indeed, is to attain a certain 'psychological' threshold that would mark our emancipation from the inertia of the still dominant industrialist and technologist approaches.
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