Influence of a sad program context on the process of advertising persuasion among younger and older adults - Archive ouverte HAL Access content directly
Journal Articles Recherche et Applications en Marketing (English Edition) Year : 2013

Influence of a sad program context on the process of advertising persuasion among younger and older adults

(1) , (2) , (3)
1
2
3
Not file

Dates and versions

halshs-02532005 , version 1 (04-04-2020)

Identifiers

Cite

Sophie Lacoste-Badie, Faten Malek, Olivier Droulers. Influence of a sad program context on the process of advertising persuasion among younger and older adults. Recherche et Applications en Marketing (English Edition), 2013, 28 (1), pp.5-24. ⟨10.1177/2051570713478334⟩. ⟨halshs-02532005⟩
27 View
0 Download

Altmetric

Share

Gmail Facebook Twitter LinkedIn More