Journal Articles
Recherche et Applications en Marketing (English Edition)
Year : 2013
Sophie LACOSTE-BADIE : Connect in order to contact the contributor
https://shs.hal.science/halshs-02532005
Submitted on : Saturday, April 4, 2020-10:45:45 AM
Last modification on : Tuesday, December 6, 2022-12:42:13 PM
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Sophie Lacoste-Badie, Faten Malek, Olivier Droulers. Influence of a sad program context on the process of advertising persuasion among younger and older adults. Recherche et Applications en Marketing (English Edition), 2013, 28 (1), pp.5-24. ⟨10.1177/2051570713478334⟩. ⟨halshs-02532005⟩
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