Abercrombie & Fitch, a “casual luxury” brand on the European market
Résumé
The US retailing chain Abercrombie & Fitch, whose head office is located in New Albany, Ohio, sells clothes and accessories for men, women and children. The company has experienced rapid growth in the USA before expanding on international markets. After the implementation of large format flagship stores in major cities around the world, the company has recently opened smaller stores offering focused brand experiences.
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