Twitter and NVivo: an Efficient Pair in the Qualitative Coding Technique
Twitter and NVivo: an Efficient Pair in the Qualitative Coding Technique
Résumé
Being a trendy source of data for researchers, Twitter and NVivo are used in this paper to illustrate the qualitative coding approach. Firstly, we browse the qualitative research literature; secondly, we illustrate the well-known Grounded Theory (GT) process with a practical example of efficient coding using Twitter and NVivo. We conclude with research implications, limitations and future research directions.
Being a trendy source of data for researchers, Twitter and NVivo are used in this paper to illustrate the qualitative coding approach. Firstly, we browse the qualitative research literature; secondly, we illustrate the well-known Grounded Theory (GT) process with a practical example of efficient coding using Twitter and NVivo. We conclude with research implications, limitations and future research directions.
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